Cows Ice Cream is one of our favorite treats while visiting back home in Canada. It’s said to be among the best ice cream in the world. It is definitely among the best I’ve ever tasted! Readers Digest Magazine voted it the best ice cream in Canada!
The branding that Cows has established is rather bizarre. They have taken a dairy cow and turned it into everything from a Star Wars character to a Justin Bieber impersonator. It’s very interesting to walk around the souvenir shop and talk about all the cheeky things they’ve created with their brand. We found it surprisingly entertaining. You can see it all on Cows Online Store.
Whenever we stop in for some ice cream on the Halifax water front, there is always a line up out the door and down the boardwalk beside the building. The ice cream is more expensive than most, but that does not seem to stop people from enjoying it, it may even add to it’s popularity. We took some pictures of the branded products, and the ice cream that keeps it all going.
YouTube becomes MooTube
MarioKart becomes MoorioKart
Star Wars becomes Cow Wars: A long time ago in a pasture far, far away…
Gift store where they sell all the moochandise (sorry, couldn’t resist).
Followup: COWS response to this post is profiled by Bryan on the Online Business section at About.com COWS Ice Cream – A Social Media Case Study (3 Lessons Learned in a Twitter Conversation With COWS).